Chokhi Dhani Group, a premium luxury resort chain operating across India, Dubai, and London, needed to establish a unified digital presence while maintaining unique property identities. The goal was to boost direct website bookings, enhance global brand perception, and optimize digital ad spend across international locations.
Key Challenges
- Inconsistent brand messaging across 3 international markets
- Low direct booking rates (only 25% of total reservations)
- Heavy reliance on OTA commission channels (18-22%)
- Fragmented analytics and tracking framework
Growth Solution
- Unified digital brand architecture & localized ad campaigns
- Integrated performance funnels (Google SEM, Meta Video Ads, SEO)
- Mobile-first booking engine optimization with rate parity perks
- Automated guest database re-engagement via WhatsApp